MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and online cont